Why Africa?
Our Why Africa initiative is our place branding program that seeks to position Africa’s most innovative destinations. Through our signature platform, we support place branding activities for municipalities, cities and countries that are home to Africa’s leading technology hubs and innovation ecosystems.
As progressive African economies continue to sense the technological and socio-economic disruptions based on the continental momentum, local communities are embracing the larger regional and global patterns of innovation and must respond by communicating a clear vision for attracting global partnerships and navigating the uncertainties that will occur due to technology adoption, while building dynamic capacity for future engagements.
“Places are just like companies: those with a strong brand find it much easier to sell their products and services and attract people and investment.”
South African Smart Cities.
The South African Local Government Association (SALGA) is the constitutionally mandated organisation responsible for local government oversight. They are embracing the 4th Industrial Revolution by enabling smart city infrastructure.
Entrepreneurship in Ethiopia.
The Pitch Ethiopia startup pitch and demo event gave selected Ethiopian and Ethiopia focused startups a chance to pitch to top tier investors, customers, and government partners.